Good is a noun?

First of all, you can't go to Good without wanting to throw the word good into all sorts of situations good and bad. But seriously, is there any better way to make yourself a memorable company name than by completely dismantling the rules of a word? Kudos.

Second of all, the Good website just plain kicks ass. They incorporate a brilliantly crafted balance of providing information and staying neutral (this is the bit where you pay attention FoxNews and MSNBC). Every aspect of the website revolves around this balance, even typography (TradeGothic and Meta I believe). I mean c'mon, could anything be more refreshing than a news organization tossing the facts your way and then looking at you with a shrug and saying, "You're smart enough - figure it out for yourself."